I believe that our number one issue currently is new player retention.
There are several things that j believe would help new playes enjoy the game more and stay more likely.
New players should have an easy and fun time starting up.
I remember when I started I had to go Google guides and tips to understand what I should do. To me this shouldn't come till much later in game.
1. Beginner protection is extended to 20,000 turns used or 30 days.
Whichever comes first.
Protection should be easily visible and explained.
2. Each new player get a full fleet of 4 lmm an 1 howkers tail
And gets enough free resources in a choose port to build another such fleet.
3. We need a guide or explanation on how Trading and making gold works.
There should also be in build calculator when creating Auto trade routes that will show estimated daily income based on current port prices and travel times. Such calculator will update whenever port prices change.
4. We should have an in game chat where people can talk together.
Something like guild chat but for everyone who is online and opts in.
I know we already have a game chat, but you need to sign up. It's just a hassle.
5. We need to reduce the amount of buttons we have.
There should be only one way to get somewhere.
Tavern and court could be merged together possibly.
6. The first 30 days new players earn 2x gold income, gain 2x the turns, build no danger from trading.
7. Loans to new players under 1 mil should have no interest and a guaranteed money back if such player becomes inactive.
8. Sending a gift to a new player will yield 4x the cards for them and 2x to yourself.